Author: Kevin Victor
“Pay to Play” Advertising In 2025
Paid social media marketing is often called “pay to play” because platforms like Facebook, Instagram, LinkedIn, and TikTok prioritize paid content over organic reach. Here’s why: Essentially, while organic content is still valuable for brand awareness and engagement, paid social media marketing is necessary to get consistent reach, lead generation, and sales—hence the “pay to… Read more
Your First Step Online: Part 2
Optimizing Your Website for Success Building your first website is an essential step, but ensuring it works effectively for your business requires ongoing optimization. In this post, we’ll explore key strategies to enhance your website’s performance, engage visitors, and drive conversions. Table of Contents Speed and Performance Optimization A slow website can frustrate users and… Read more
Why Your New Business Needs a Digital Presence
Why a website is non-negotiable for new businesses. Many small businesses delay creating a website, thinking social media or word-of-mouth is enough. This blog post explains the critical reasons why a website is non-negotiable for new businesses. Discover how your site can work 24/7, boost your visibility, and convert visitors into loyal customers, setting your… Read more
Your First Step Online: Part 1 – Building A Website That Works For Your New Business
Simplicity is Powerful Starting a business is thrilling, but getting online can feel overwhelming. In this post, we’ll guide you through the essentials of creating a one-page website that captures your brand, communicates your value, and attracts customers. Learn why simplicity is powerful, how to structure your site for success, and why a professional website… Read more